JW Marriott & Marriott Cancun Resort

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Due to the problem surrounding the COVID-19 virus, the Organizing Committee has decided to postpone the 2021 World Meat Congress, Cancun.

The event has been rescheduled for June 23-25, 2021.

There will be more available information soon.

World Meat Congress 2021

The Congress will take place from June 23 to 25, and will be hosted at the JW Marriott Cancun Resort & Spa, where international leaders and representatives of the meat industry will discuss issues related to innovative production techniques, animal health, food safety, consumption trends that affect the international meat and livestock sector which are fundamental for the industry.

In 2021, Mexico, with the support of the International Meat Secretariat, will host the 23rd World Meat Congress, which is held every two years with an attendance close to 1,500 participants.

The world meat congress

Main Topics

Producers and traders are facing unprecedented challenges in meeting the increasing global demand for meat, mainly in emerging markets and developing countries, while having to reduce carbon footprints, deal with protectionist and regulatory pressures, and respond to the risks of antimicrobial resistance and animal diseases. But these developments also offer investment and trading opportunities to those actors who can rise to the challenges.

Rapid developments in technologies to produce alternatives to meat – in response to market pressures and societal concerns on producing and consuming meat – are starting to exert an impact on traditional markets. But they raise important questions on consumer acceptability and prices, environmental footprints, labelling and trade, regulations, and ethics.

The meat industry has been relentlessly attacked for its impact on greenhouse gas emissions, resource use, and animal welfare. But this view is often based on poor, selective evidence and data that does not consider the range of impacts and tradeoffs that constitute a sustainable future for the livestock and meat industries. In short, the reality across the globe is much more nuanced.

Research confirms the tangible business benefits of having a gender balanced company board and organic pipeline of talent. “Our industry is under siege at the moment and we need to be proactive in demonstrating we are a positive career destination and one which nurtures talent. What Meat Business Women has created is a positive global network which benefits our sector and, most importantly, is good news for the industry at an international level.”

Many people in the world are malnourished, either lacking sufficient calories and nutrients, or consuming too many calories through poor diets. Meat and livestock products provide a highly efficient source of nutrition, but red and processed meats have been (wrongfully) accused as contributing to bad health outcomes. Consumers are often confused as to what research and labelling can be relied on so that they can make informed food choices.

The future will be very challenging for the industry, especially on the many trade issues. Government policies, single-issue interest groups, social media and questionable evidence on the impact of livestock and meat production and consumption on the environment, animal care and human health are all exerting pressures requiring robust responses by the industry. But technology, innovation and good practice – grounded in sound science – have the potential for the industry to significantly contribute to feeding the world sustainably while addressing societal concerns. Let’s transform these challenges into opportunities.

  • Discuss the aspects linked to sustainable production of beef, lamb and pork, as well as other topics related to animal health and nutrition.

  • Foster a forum to exchange new ideas between industry leaders in order to consolidate the global union before commercial challenges.

  • Innovative traceability tools.

  • Global trade policies: protectionism vs. globalization.

  • Animal welfare and sustainability: advances and challenges.

  • Consumer loyalty vs. discrediting campaigns.

  • The meat industry facing technology, science and virtual reality.

  • Regulations associated with the meat industry: standard product labeling.

  • Disruptive markets: plant-based meat alternatives, organic products.


Cancun is a true jewel of the Caribbean, located in the state of Quintana Roo in the southeast region of Mexico, in the northeast corner of the Yucatan Peninsula, north of the Riviera Maya. Its name comes from the Mayan language and means snake nest. Place of exuberant beauty whose wonderful beaches, natural and cultural wealth enchant its visitors.


Know about the speakers.

Jean-François Hocquette, ?? FranceJean-François Hocquette, ?? France
Jean-François Hocquette, ?? France
Jean-François Hocquette, ?? FranceINRA
Since 1991, Dr JF Hocquette has been a research scientist at INRA (the French National Institute of Agricultural Research). His research interest mainly concerns muscle biology as relevant to muscle growth and beef eating quality. In 2014, Dr Hocquette organized the French Meat R&D congress (240 people). Dr Hocquette is strongly involved in the activities of the EAAP (European Association for Animal Production) and is also an active member of the French-Chinese Center on beef production.
Richard Brown, ?? United KingdomRichard Brown, ?? United Kingdom
Richard Brown, ?? United Kingdom
Richard Brown, ?? United KingdomGIRA
Richard has been with Gira for 25 years and is Gira’s meat industry specialist. He has led a large number of meat-related strategic consultancy and research assignments, and is well-respected by the industry worldwide. For the last 15 years, he has also managed and presented the Gira Meat Club.
Jacques Creyssel, ?? FranceJacques Creyssel, ?? France
Jacques Creyssel, ?? France
Jacques Creyssel, ?? FranceFIRA
Jacques Creyssel was elected president of the Federation of International Retailers (FIRA), which brings together most of the retail chains, whether it be food distribution or specialized distribution. A graduate of Sciences-Po Paris and the ENA, held several positions of responsibility in the French Ministry of Finance, and in the Budget Department, before becoming Director General of MEDEF. He has been General Delegate of the Federation of Commerce and Distribution (FCD) since 2011, Vice-President of EuroCommerce and the French Commerce Council. He is also a member of the MEDEF Council and Bureau, co-Chairman of its ``Economy, Finance and Competitiveness`` Committee and Chairman of the Competition and Consumption Committee.
Alex Shirazi , ?? USAAlex Shirazi , ?? USA
Alex Shirazi , ?? USA
Alex Shirazi , ?? USAPhlint
Alex Shirazi is the host of the Future Food Show, a short-form podcast series about cell-based meat and future food technology targeted towards a non-scientific audience. Alex is the Founder and Managing Director of Phlint, a software development firm focusing on retail analytics and in-store consumer behavior. Prior to moving to the Silicon Valley area, Alex studied advertising and design at the University of Illinois at Urbana-Champaign. I’m interested in brands, in retail commerce and in food technology. Phlint is a UX-focused software development company. Our design methodologies are based on factors of intuition and on agile software design processes.
Christine McCracken's , ?? USAChristine McCracken's , ?? USA
Christine McCracken's , ?? USA
Christine McCracken's , ?? USARaboResearch
Christine McCracken before joining the RaboResearch team, spent 18 years as a sell-side Food & Agribusiness analyst.
She was a founding partner at Cleveland Research, a Cleveland-based equity research firm. Earlier in her career, she held similar positions at several institutions including FTN Midwest Research, Vector Securities and BioScience Securities. McCracken had previously been named Best on the Street Food Analyst by the Wall Street Journal and the top Food Analyst by Forbes.
McCracken holds a bachelor’s degree in Agricultural Economics from the University of Georgia and a master’s degree in Agricultural and Natural Resource Economics from the University of California at Davis.
Rob Nail , ?? USARob Nail , ?? USA
Rob Nail , ?? USA
Rob Nail , ?? USASingularity University
Rob is CEO and co-founder of Singularity University. His entrepreneural approach is unique by focusing in the university as a platform to make an aboundance future where exponential technologies allow us to solve global challenges.
Cofounded Velocity11 in 1999, building teams to automatize and robotized cancer search and new medicines.
Today he is part of Light & Motion Board, cofounder and director of Alite Designs and has titles in Mechanics, Materials Science and Manufacturing Engineering from the California and Standford Universities.
Julie Anna Potts , ?? USAJulie Anna Potts , ?? USA
Julie Anna Potts , ?? USA
Julie Anna Potts , ?? USANAMI
Julie Anna Potts took over as President and CEO of the North American Meat Institute (NAMI) in 2018. She has served as executive vice president and treasurer of the American Farm Bureau Federation (AFBF) since 2011. In 2009 she was named chief counsel of the Senate Agriculture Committee, serving under then-Chairman Blanche Lincoln of Arkansas. Julie Anna earned her law degree at The George Washington Univ. Law School and her Bachelor of Arts in English at Bryn Mawr College in Pennsylvania State Univ. and chair of the American Enterprise Agriculture Sector Committee at the Smithsonian American History Museum.
Phil Seng , ?? USAPhil Seng , ?? USA
Phil Seng , ?? USA
Phil Seng , ?? USAUSMEF
Philip M. Seng oversees USMEF operations worldwide, providing direction for USMEF strategies and priorities in international programs, research, technical services, industry relations and global communications. He also serves as the primary spokesman for USMEF and other exporting interests to government and private entities regarding international trade policy and foreign market development issues related to U.S. red meat products. Seng has also been active in a number of other organizations. As the only American ever to serve as president of the International Meat Secretariat – where meat experts from all over the world regularly meet to discuss and resolve issues – Seng served four terms. He also was president of the Japan-American Society in Colorado, and has served on the President’s Agricultural Policy Advisory Council in Washington.
Nicolas Burd , ?? USANicolas Burd , ?? USA
Nicolas Burd , ?? USA
Nicolas Burd , ?? USAUIUC
Dr. Burd is associate professor in the department of Kinesiology & Community Health at the College of Applied Health Sciences. His area of research interest is exercise physiology. Nick’s research group investigates the effects of nutritional and exercise manipulations on the regulation of muscle mass and changes in body composition with aging, disease, and the athlete. They use stable isotope labeled amino acid tracers, and various other molecular techniques, for the in vivo measurement of whole body and muscle protein turnover in a human model.
The knowledge gained from this work is used to define nutritional and exercise strategies to improve muscle health and performance.
Kate Kavanaugh , ?? USAKate Kavanaugh , ?? USA
Kate Kavanaugh , ?? USA
Kate Kavanaugh , ?? USACEO Western Daughters Butcher Shop
Formerly a vegetarian, Kavanaugh now owns and operates Western Daughters Butcher Shoppe in Denver, CO. Her meat is grass-fed and pasture-raised within 250 miles of Denver before the butcher shop breaks down the entire animal into cuts for customers. She's been in business three years running with two locations and hopes to add another in 2017.

I have been the CEO of Western Daughters Butcher Shop for 5 years, with ample experience running day to day operation, P&Ls, pro forma work, and sourcing grassfed and pasture-raised meat from all over Colorado.

In that time, I have also co-taught a sustainability course at CU Boulder, appeared in multiple national magazines and television shows, and was featured as a Forbes 30 Under 30 Food and Beverage. I have spoken at multiple events, including F*ckUp Nights, Bad News Babes, Slow Money, Slow Food, and multiple college sustainability courses. I've appeared in multiple television spots over the years, and am always excited about sharing my message on camera. My passion for land management and sustainable livestock practices may only be rivaled for my passion for cooking and helping people with specialty diets in my nutrition practice. In addition to running Western Daughters, I run my own food photography business and have done some freelance food writing and I am looking to do more. I am currently getting my CNTP for Nutrition Therapy.




JW Marriott Cancun & Resort Spa

The Marriott Cancun Collection is one of the largest convention centers with a hotel connection.

8 Event Rooms, 20,236 sq ft Total Event Space, 1,800 Capacity Largest Space, 18 Maximum Breakout Rooms.

Marriott Cancun Resort

Seating up to 800 people in a reception-style setup, the glorious Maya Ballroom is our largest venue.

4 Event Rooms, 10,505 sq ft Total Event Space, 800 Capacity Largest Space, 12 Maximum Breakout Rooms.



100 Spaces
Tulum Express $65
Tulum Express includes: Round trip from the JW Marriott and Marriott hotel to Tulum.  2-hour tour in the archeological zone with bilingual guide (1 guide for every 25 people) and time for shopping.
USD per person.
Open from Monday to Saturday

It was declared a World Heritage Site by UNESCO. One of the most important sites in Tulum is its Mayan ruins, located on a cliff facing the Caribbean Sea; with warm starry nights and clear turquoise waters lies the only archaeological site that sits on the seashore. It is the most photogenic site in the region and perhaps the whole country.
Under the cliff is Paradise beach, considered one of the best beaches in the Riviera Maya, from which excursions are organized to the famous Mesoamerican Reef Barrier. The Sian Ka’an Biosphere Reserve measures half a million hectares and covers all possible scenarios: beaches, coral reefs, rainforest, dunes and natural wells.

Come to live a unique experience in one of Mexico’s Pueblos Mágicos.


08:30 a.m. – Pick-up at hotel.
10:15 a.m. – Arrival to Tulum
10:25 a.m. – Entrance to archeological site
10:30 a.m. – Guided tour
13:00 a.m. – Departure from Tulum
14:45 a.m. – Arrival to hotel.

Tulum Express includes: Round trip from the JW Marriott and Marriott hotel to Tulum. 2-hour tour in the archeological zone with bilingual guide (1 guide for every 25 people) and time for shopping.

Recommendations: bring comfortable shoes, fresh clothing, bathing suit, hat, extra shirt and cash or credit card for crafts and photos. It is permitted the use of sun blocker or insect repellent as long as they are biodegradable.

Chichen Itza $125
The services include:  Roundtrip transportation Hotel- Chichen Itza – Hotel. Entrance to Chichen Itza. Guided Tour at Chichen Itza and free time. Regional buffett Lunch. Swim in Cenote.
USD per person.
Open from Monday to Saturday

Visit one of the New Seven Wonders of the World and experience the best Chichen Itza tour in Cancun and the Riviera Maya! Chichen Itza is a magical place with a lot of history and curious facts that you discover during the guided tour while admiring the beautiful temples and constructions. Travel in transportation with A/C, visit the archaeological site during a 2h30 guided visit with short breaks to take pictures, enjoy lunch buffet at a local restaurant, visit and swim in the beautiful cenote of Hacienda Selva Maya. This is a must do during your Mexican holidays!


07:00 hrs. – Pick-up at hotel.
10:00 hrs. – Arrival to Chichen-Itza
10:15 hrs. – Guided Tour
11:15 hrs. – Free time
12:30 hrs. – Ends arqueological tour
13:00 hrs. – Arrival to cenote and time for food
15:00 hrs. – Departure from Chichen-Itza
18:00 hrs. – Arrival to  hotel

The services include:

Roundtrip transportation Hotel- Chichen Itza – Hotel
Entrance to Chichen Itza
Guided Tour at Chichen Itza and free time
Regional buffett Lunch
Swim in Cenote
Does not included:

Souvenirs, Gratuities $5.00 USD per person, Beverage at lunch, use of Camera or video into the Arqueological Zone.

Recommendations: comfortable clothing and shoes for walking, cap.


You cannot miss the opportunity to connect with leaders and referents of the industry worldwide.

  • IMS Member  USD$ 1,183.00
  • Non-Member  USD$ 1,403.00
  • Spouse/ Companion USD$ 413.00

From September 1st, 2020 until December 31 2020

Spouse/Guest registration includes: Welcome reception and Closing Dinner.

  • IMS Member  USD$ 1,302.00
  • Non-Member  USD$ 1,544.00
  • Spouse/ Companion USD$ 413.00

January 1st, 2021 until April 30 2021

Spouse/Guest registration includes: Welcome reception and Closing Dinner.

  • IMS Member  USD$ 1,432.00
  • Non-Member  USD$ 1,698.00
  • Spouse/ Companion USD$ 413.00

From May 1st ,2021 until June 25, 2021

Spouse/Guest registration includes: Welcome reception and Closing Dinner.

Official Sponsorships




General Booth 3×3 mts


Silver Sponsorship 3×3 mts


Gold Sponsorship 6×3 mts




Corporate Migesa is one of the largest integrators of services and complete solutions in information technology in Mexico.


Organization focused on promoting and increasing Mexican beef exports


Registers the acts, documents and other elements of legal significance of livestock associations with the National Agricultural Registry, with the purpose of granting legal security to their activities.


In Sootec® we develop and enhance the productivity of the different livestock farms with the advice of professional veterinarians specialized in nutrition, clinic and zootechnics.


Mexican company set up with the objective of raising, commercializing and processing live pigs.


Offers clients everything they need for the efficient operation of the CSB System, worldwide and in their own hands.


100% Mexican company that for over 20 years has been dedicated to the production and commercialization of beef and pork products for domestic and international markets.


SuKarne is a Mexican multinational corporation based in Culiacan, Sinaloa, Mexico, which operates in the food protein industry.



Global company, focused on research and development, manufacturing and marketing of a wide range of veterinary medicines and services including products for disease prevention, treatment and control for most production and company species.

Available spaces 8


Reservation Agreement

BENEFITS:1. Two exhibitors badges

Available spaces 4

SILVER $5,000

Reservation Agreement

1. Brand presence on congress website with hyperlink to your website.
2. Brand presence in the congress social networks.
3. Brand presence in the printed program.
4. Four Exhibitor bagdes

Available spaces 1

GOLD $8,750

Reservation Agreement

1. Brand presence on congress website with hyperlink to your website.
2. Brand presence in the congress social networks.
3. Brand presence in the printed program.
4. Roll ups with brand presence.
5. Six Exhibitors badges.



Martín Almaguer Sales Executive

T: +52 (55) 4631 3907


World Meat Congress
2021 Cancun


General Information: Gerardo Terreros

E: gterreros@tycgroup.com

T: +52 (55) 51487575

Exhibition: Martín Almaguer

E: malmaguer@tcexpo.com.mx

T: +52 (55) 4631 3907

Register: Mónica Name

E: info@tecnoregistro.com.mx

T: +52 (55) 4631 3902

    Questions about*